Flatland Edwin Abbot

Hitchhiker's Guide to the Galaxy Douglas Adams

How to Fail at Almost Everything and Still Win Big Scott Adams

How to Read a Book Mortimer J. Adler

The Timeless Way of Building Christopher Alexander

Imaginary Cities Darran Anderson

It's Not How Good You Are It's How Good You Want to Be Paul Arden

Whatever You Think, Think the Opposite Paul Arden

Meditations Marcus Aurelius

The Pig That Wants to Be Eaten Julian Baggini

Adventures in Numberland Alex Bellos

Contagious Jonah Berger

This Will Make You Smarter John Brockman

Invisible Cities Italo Calvino

Creativity Inc. Ed Catmull

Stories of Your Life and Others Ted Chiang

The Shape of Design Frank Chimero

Influence Robert B. Cialdini

Pre-suasion Robert B. Cialdini

Atomic Habits James Clear

The Alchemist Paulo Coelho

Daily Rituals: How Artists Work Mason Currey

The Beginning of Infinity David Deutsch

Sum David Eagleman

Discourses and Selected Writings Epictetus

Range David Epstein

Tools of Titans Tim Ferriss

The Elements of Eloquence Mark Forsyth

The Economic Naturalist Robert H Frank

Man's Search for Meaning Viktor Frankl

Stumbling on Happiness Daniel Gilbert

Outliers Malcolm Gladwell

The 48 Laws of Power Robert Greene

50 Things That Made the Modern Economy Tim Harford

The Undercover Economist Tim Harford

Sapiens Yuval Noah Harrari

Homo Deus Yuval Noah Harrari

Waking Up Sam Harris

Gödel Escher Bach Douglas Hofstadter

The Daily Stoic Ryan Holiday

Ego is the Enemy Ryan Holiday

The Obstacle is the Way Ryan Holiday

Scientfic Advertising Claude Hopkins

The Hard Thing About Hard Things Ben Horowitz

Brave New World Aldous Huxley

The Innovators Walter Isaacson

Steve Jobs Walter Isaacson

Thinking, Fast and Slow Daniel Kahneman

Jony Ive Leander Kahney

The Dharma Bums Jack Kerouac

On the Road Jack Kerouac

The Courage to Be Disliked Ichiro Kishimi and Fumitake Koga

Steal Like an Artist Austin Kleon

Shoe Dog Phil Knight

Freakonomics Steven D. Levitt & Stephen J. Dubner

Superfreakonomics Steven D. Levitt & Stephen J. Dubner

Think Like a Freak Steven D. Levitt & Stephen J. Dubner

Einstein's Dreams Alan Lightman

The Design of Business Roger Martin

The Sovereign Individual James Dale Davidson & William Rees-Mogg

What If? Randall Munroe

The Brand Gap Marty Neumeier

Beyond Good and Evil Friedrich Nietzsche

Confessions of an Advertising Man David Ogilvy

The Unpublished David Ogilvy David Ogilvy

Animal Farm George Orwell

Nineteen Eighty-Four George Orwell

12 Rules for Life: An Antidote to Chaos Jordan B. Peterson

Zen and the Art of Motorcycle Maintenance Robert Pirsig

Lila Robert Pirsig

The War of Art Steven Pressfield

Gravity's Rainbow Thomas Pyncheon

Atlas Shrugged Ayn Rand

The Rational Optimist Matt Ridley

Blood, Sweat and Pixels Jason Schreier

The Snowball: Warren Buffett and the Business of Life Alice Schroeder

The Elephant in the Brain Kevin Simler & Robin Hanson

American Prometheus Martin Sherwin

The Little Book of Big Ideas - 150 Concepts and Breakthroughs that Transformed History Daniel Smith

The Everything Store: Jeff Bezos and the Age of Amazon Brad Stone

Unflattening Nick Sousanis

Alchemy: The Surprising Power of Ideas That Don't Make Sense Rory Sutherland

The Black Swan Nassim Nicholas Taleb

Misbehaving Richard H. Thaler

Zero to One Peter Theil

The Power of Now Eckhart Tolle

Deceit and Self-Deception Robert Trivers

Predatory Thinking Dave Trott

Maps of the Imagination Peter Turchi

The Art of War Sun Tzu

Elon Musk Ashlee Vance

Breakfast of Champions Kurt Vonnegut

Slaughterhouse-Five Kurt Vonnegut

A Beautiful Question Frank Wilczek

Getting Real 37 Signals

Rework 37 Signals